Despite all the spam, e-mail is still the workhorse of online marketing. As a business owner, the lure of fast, cheap and easy communication to hundreds if not thousands of customers is too hard to resist. But e-mail is certainly not a “perfect” media. Response percentages are low to non-existent and you can quickly make a lot of people angry if you don’t use it properly. First and foremost, get your customers to give you their permission to e-mail them. Sounds obvious, but many salespeople are using LinkedIn or other sneaky ways to garner e-mails online for … [Read more...]