One of our clients Admar Promotions http://www.admar.ca, was unable to send or receive e-mail for almost two days as a result of an internet outage caused by their internet service provider.  “We sell corporately branded promotional items and a majority of our sales transactions are handled by e-mail. Any amount of outage could result in missed sales opportunities from prospective clients shopping around.  We also risk appearing unresponsive to prospects, clients and vendors when we can’t respond to e-mails we don’t even know they sent ” says Grant Spiegelman, co-owner of Admar.

After discovering Admar’s e-mail outage and the negative effects on its business, TAG researched how Admar could continue to do business with their clients and vendors via e-mail should they experience a lengthy internet outage in the future.

As Admar has two internet connections available to them (one wired and one wireless through different ISP’s) Admar was a perfect candidate for MXLogic’s E-Mail Defence System.  In addition to providing spam filtering capabilities which would reduce their spam by 99%, Defence System contains an e-mail continuity feature such that in the event Admar’s primary internet link goes down and causes their e-mail to stop functioning, Admar could send and receive e-mails from a web portal using their alternate internet connection.  This transfer could happen within minutes. 

Once their primary internet link gets re-established, the e-mails that were sent and received through the web portal during the outage could be synchronized with their internal Outlook mailbox along with all their other e-mails that were in Outlook before the outage.  So it wouldn’t even look like there was an interruption. 

“We are thrilled with TAG’s solution – especially knowing that having the ability to carry on business as usual in the event of future e-mail interruptions costs us less than $50 per month for a staff of 12—and this even includes spam filtering!  It’s a small price to pay when you consider that if we’re without e-mail for even for a few  hours, it could result in thousands of dollars in missed sales opportunities.  It’s a cheap
insurance policy. ” says Dan Goldhar.